Communication Consulting
Our Communications Consultation Services include:
- Brand Identity Development with Logo & Motto
- Focus Group Facilitation
- Communication Plan Development
- Communication Audits for Website, Bulletin, Newsletter, etc.
- Worship Service Evaluation
BRAND IDENTITY DEVELOPMENT
Today more than ever, people relate to your unique community of faith. Studies have shown that in many cases the denomination labels may not be as big of a factor when people visit and select where they worship. Communicating with intentional tools to connect people to how your congregation lives out its faith is essential. We can help you take a look at the elements that represent your mission.
Creation of a Church Motto – Shares a snapshot of what you do and gives people some idea of mission and vision of your ministry. The motto serves as a way to state what you do.
Logo – Offers a visual representation of your purpose and further reinforces the message about your ministry. Placing a consistent logo on brochures, fliers, website, stationary, etc. further clarifies your message and provides greater recognition to the communication message you share.
We can assist with helping your congregation or leaders uncover the tagline or motto that best depicts who you are. Our team of graphic designers can assist in creating a visual that ties directly to your mission and vision.
What We Need Prior to Consultation
- Your mission statement
- Questionnaire filled out by appropriate leadership
- Samples of communication materials
- Identity items such as business cards and letterhead.
- Contact liaison for this project.
FOCUS GROUP FACILITATION
Are you looking for ways to better understand the needs of the people in your community. Are you trying to reach young adults? Will an outside facilitator help you discover if your church membership is ready to build, raise funds or venture into a new community?
Focus Groups - Uncover what people think on topics that may be important to your work. Using an outside, unbiased facilitator to ask questions can help you get answers that may not come when someone inside ask the question. Our services include helping you shape the questions, asking the questions and providing a detailed report of what is shared in the focus groups.
What We Need Prior to Focus Groups
- Your goals for the project
- The information needs
- How you plan to use the information
- Identification of target group(s)
- Mission statement and vision
- Liaison contact for this project.
COMMUNICATION PLAN DEVELOPMENT
Does Your Team Need Help Creating the tools to get the word out? Whether You’re in the Midst of a Capital Campaign, Planning a Conference or Trying to Reach A Specific Segment of the Community, Let Us Help You Shape Ways to Get the Word Out.
Creating an intentional plan to reach out takes time and understanding of who are intentionally trying to reach. We can help with any or all elements of helping to get the word out. From Getting Media Coverage to Using Direct Mail to Social Media and Grassroots Efforts…. A Real Communication Plan Matters!
Elements of the Plan include:
- Target Audience
- Key “Value-based” Message
- Communication Tools (Media, Printed Materials, Direct Mail, Social Media, etc.)
- Timing for Development
- Places to Reach Target Audience
- Measurement Tool
What We’ll Need Prior to Consultation:
- Your mission statement and vision
- Goals for the project
- Identification of target audience
- Communications Budget
- Existing communication tools
- Plans for the event, ministry, etc.
- Liaison contact for the project.
e-BLASTS
Trying to build an email ministry that lets people within your membership and the community know about sermon series, events, new teams, etc.? Let us help you build a plan for e-blasts. These are simply impactful emails that share your message and reach beyond the walls.
e-NEWSLETTERS
Do you desire to re-launch the newsletter and be more relevant? We can help shape the content, select an email service and build newsletters that are read by members and people in the community.
COMMUNICATIONS AUDIT
Key Communication Tools often include Bulletins, Newsletter, Website, Direct Mail, Email & Brochures.
Would You Like an Unbiased Look at How These Items May Look to Outsiders?
What We Will Need Prior to Consultation:
- Your address
- A copy of your welcome packet/brochure
- 3 copies of 3 different bulletins
- 3 copies of 3 different newsletters
- A copy of letter sent to visitors
What You’ll Receive:
- A written report on our 20-point evaluation
- Suggestions on how to increase effectiveness in communication
- Ideas to enhance a more guest-friendly communication.
Benefits:
- Get a fresh perspective
- Feel confident that you’re communicating welcome
- Uncover the insider words you may be saying
- Get more people to pay attention to your messages
WORSHIP EXPERIENCE EVALUATION
Let Us Send an Anonymous Unbiased Evaluator To Service on Sunday Morning
What We Will Do On Our Visit:
- Pay close attention from the parking lot to the pews, entrances, attitudes of people, ease of access and what it is like to worship at your church
- Give feedback on the first impressions
- Let you know the insider words that are shared
- Share ideas on how the experience could be different
- Offer tips where training may be needed
- Share on all appropriate areas except theology
What You’ll Receive:
- More than 25 suggestions on ways to enhance the experience
- A written report that can be presented to church leadership.
Benefits:
- Be able to step in worship visitors’ shoes
- Hear what may be stopping people from returning
- Share with congregants how their interactions impact visitors
- Help to be even more faithful to the Great Commission
- Give leaders insight on strengths and opportunity
- Move from being good to great!