Archive for The Lean In Factor
Seminar -Speak with a Target in Mind
Posted by: | CommentsHave you ever wondered why some messages on fliers get read while others may not get anyone to pay attention? In our ARK Strategy we speak about the “Lean-in Factor.”
In our Lean-In Series, we share three lessons that building understanding on how to effectively get the attention of those who are yet to come. The three lessons we share are
- Speak with a Target in Mind
- Shape a Relevant Message
- Go Where They Are
Speak with A Target in Mind
To help to build understanding of the ARK Strategy outlined in the ARK Blueprint, here is the first lesson. The target audience drives everything you do as it relates to being an effective communicator. To get “lean-in” understanding of the target audience is essential. The audio and PDF of handout are below.
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