Archive for Brand/Positioning
Checklist & Tips – Branding
Posted by: | CommentsWhat’s Your Church Brand ID?
Does a church brand identity help communicate? Before I answer this question, let us first get a better understanding of branding. For many, branding is a word associated with consumer products like Coca Cola or McDonald. These companies use brand identities to help shape the image of a product in the consumers’ mind. Brands also help to reveal what the product promises. For example, when people see the golden arches immediately they know what to expect. Brand identities are used as communication tools. As people see our church buildings, websites, printed communications and even the signs on the outside of the church, can brands help communicate about the church?
Brand Logo
Posted by: | CommentsMake Impact with Your Church Logo
Branding within the context of a church means to identify those symbols or labels that represent the purpose or vision of your congregation. A logo represents a visual symbol for your congregation.
Questions to Ask: Graphic Designer
Posted by: | CommentsWHEN YOUR TEAM HAS TO HIRE GRAPHIC DESIGNER TO ASSIST
Graphic Designer
Many people may know someone who says they do graphic design or web sites. We suggest you check them out. Ask questions and see what they have done before. Be sure to check references and get an agreement in writing. Set the budget and stick to it. Here are a few questions to ask:
Video: Brand Logo
Posted by: | CommentsCreate Your Own Logo
Are you looking for an inexpensive way to create a logo? Graphic designers are ideal but sometimes the budget does not allow us to hire someone. If you’re looking to create a logo yourself, you can. Simply purchase a logo creator software that has the options for you to use ready made templates or do it from scratch. We do not endorse any particular software. Watch this video.
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